Sex toys among Australian’s are now more popular than ever with 77% of those surveyed admitting to using sex toys, lingerie or bondage toys to spice up their sex life. For the majority it’s not just one toy either with 70% of men and women having more than 3 in their collection.

Not only are sales on the rise but 28% of users are buying a new toy every few months. Social acceptance of sex toys has been main contributing factor to this rise in sex toy spending and since the popular release of 50 Shades of Grey, Australian’s have really come out of their shell. Our survey results found that 25% of toy users have absolutely no shame in talking openly about sex toys.

Online shopping has also proved to be the most popular method of purchase with a huge 67% of users buying their toys online. With Valentine’s Day around the corner we expect to see a higher than usual spike in sales as partners opt for naughty novelties over chocolates and roses.

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